{"id":7467,"date":"2026-03-31T23:39:24","date_gmt":"2026-03-31T20:39:24","guid":{"rendered":"https:\/\/neoberidhaber.kahveciyazilim.com\/?p=7467"},"modified":"2026-03-31T23:39:25","modified_gmt":"2026-03-31T20:39:25","slug":"istanbulun-kalbi-doldu-tasti-istiklalde-107-milyon-ziyaretci","status":"publish","type":"post","link":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/2026\/03\/31\/istanbulun-kalbi-doldu-tasti-istiklalde-107-milyon-ziyaretci\/","title":{"rendered":"\u0130stanbul\u2019un kalbi doldu ta\u015ft\u0131: \u0130stiklal\u2019de 107 milyon ziyaret\u00e7i"},"content":{"rendered":"\n

<\/a><\/p>\n\n\n\n

Cushman & Wakefield I TR International taraf\u0131ndan haz\u0131rlanan ve Ba\u011fdat Caddesi, \u0130stiklal Caddesi ve Ni\u015fanta\u015f\u0131 b\u00f6lgesini kapsayan \u201c12. \u0130stanbul Al\u0131\u015fveri\u015f Caddeleri Raporu\u201dna g\u00f6re, s\u00f6z konusu caddelerdeki y\u00fcksek doluluk oranlar\u0131 2025\u2019te de seyrini s\u00fcrd\u00fcrd\u00fc.<\/p>\n\n\n\n

Caddelerdeki ziyaret\u00e7i trafi\u011finde turist odakl\u0131 bir ayr\u0131\u015fma ya\u015fan\u0131rken, \u0130stiklal Caddesi 107 milyonla t\u00fcm zamanlar\u0131n en y\u00fcksek ziyaret\u00e7i say\u0131s\u0131na ula\u015ft\u0131. Bundan \u00f6nceki en y\u00fcksek rakam 91,8 milyonla 2022\u2019de kay\u0131tlara ge\u00e7mi\u015fti.<\/p>\n\n\n\n

G\u00fcnl\u00fck ziyaret\u00e7i say\u0131s\u0131 hafta i\u00e7inde y\u00fczde 13 art\u0131\u015fla 240 bine yakla\u015f\u0131rken, hafta sonunda y\u00fczde 27 y\u00fckseli\u015fle 427 bin olarak ger\u00e7ekle\u015fti.<\/p>\n\n\n\n

\u0130stanbul\u2019un hem turizm hem de perakende hareketlili\u011fi a\u00e7\u0131s\u0131ndan en yo\u011fun noktalar\u0131ndan biri olma \u00f6zelli\u011fini koruyan \u0130stiklal Caddesi, k\u00fclt\u00fcr, sanat ve turizm faaliyetlerinin yo\u011funlu\u011fu ile g\u00fc\u00e7l\u00fc marka karmas\u0131 sayesinde ziyaret\u00e7i trafi\u011fini art\u0131rd\u0131.<\/p>\n\n\n\n

\u0130stiklal\u2019deki 275 ma\u011fazadan 265\u2019inin dolu oldu\u011fu g\u00f6r\u00fcld\u00fc. Ma\u011fazalar aras\u0131nda y\u00fczde 35 ile giyim ve ayakkab\u0131 sekt\u00f6r\u00fc ba\u015f\u0131 \u00e7ekerken, onu y\u00fczde 31 ile yeme-i\u00e7me, y\u00fczde 15 ile kozmetik sekt\u00f6r\u00fc izledi. Markalar\u0131n y\u00fczde 85\u2019inin yerel, y\u00fczde 15\u2019inin yabanc\u0131 oldu\u011fu g\u00f6r\u00fcld\u00fc.<\/p>\n\n\n\n

Caddede birincil kira seviyeleri ayl\u0131k metrekare baz\u0131nda 220 dolar olarak ger\u00e7ekle\u015fti.<\/p>\n\n\n\n

Ba\u011fdat Caddesi\u2019ni ziyaret edenlerin say\u0131s\u0131 y\u00fczde 31,2 artt\u0131<\/h2>\n\n\n\n

Anadolu Yakas\u0131\u2019ndaki 2,6 kilometrelik b\u00f6l\u00fcm\u00fc incelenen Ba\u011fdat Caddesi\u2019nde ise ge\u00e7en y\u0131l ziyaret\u00e7i say\u0131s\u0131 2024\u2019e g\u00f6re y\u00fczde 31,2 artarak 41,2 milyona y\u00fckseldi.<\/p>\n\n\n\n

L\u00fcks ve \u00fcst segment markalar\u0131n yan\u0131 s\u0131ra geni\u015f yelpazede yerel ve uluslararas\u0131 markalara ev sahipli\u011fi yapan Ba\u011fdat Caddesi\u2019nde g\u00fcnl\u00fck ziyaret\u00e7i say\u0131s\u0131 hafta i\u00e7inde y\u00fczde 19,5 art\u0131\u015fla 104 bin, hafta sonunda y\u00fczde 61,2 y\u00fckseli\u015fle 137 bin olarak ger\u00e7ekle\u015fti.<\/p>\n\n\n\n

Birincil kira seviyelerinin metrekare baz\u0131nda 180 dolar seviyesine \u00e7\u0131kt\u0131\u011f\u0131 Ba\u011fdat Caddesi\u2019nde artan kentsel d\u00f6n\u00fc\u015f\u00fcm faaliyetlerine kar\u015f\u0131n 309 ma\u011fazadan 296\u2019s\u0131n\u0131n dolu oldu\u011fu g\u00f6r\u00fcld\u00fc.<\/p>\n\n\n\n

Ba\u011fdat Caddesi\u2019nde y\u00fczde 30 ile giyim ve ayakkab\u0131 ma\u011fazalar\u0131 ba\u015f\u0131 \u00e7ekerken, onu y\u00fczde 24 ile yeme-i\u00e7me, y\u00fczde 18 ile aksesuar-kozmetik kategorileri takip etti. Kentsel d\u00f6n\u00fc\u015f\u00fcm \u00e7al\u0131\u015fmalar\u0131 nedeniyle giyim, yeme-i\u00e7me ve aksesuar-kozmetik kategorilerinde s\u0131n\u0131rl\u0131 gerileme g\u00f6zlenirken, ev e\u015fyas\u0131 kategorisinde art\u0131\u015f e\u011filimi dikkati \u00e7ekti.<\/p>\n\n\n\n

Ma\u011fazalar\u0131n y\u00fczde 77\u2019si yerli, y\u00fczde 23\u2019\u00fc ise uluslararas\u0131 markalardan olu\u015furken, en y\u00fcksek uluslararas\u0131 marka oran\u0131 bu caddede kay\u0131tlara ge\u00e7ti. Son d\u00f6nemde artan uluslararas\u0131 marka giri\u015fleri ve deneyim odakl\u0131 konseptler, caddenin di\u011fer ana perakende lokasyonlar\u0131na k\u0131yasla \u00e7ekim g\u00fcc\u00fcn\u00fc y\u00fckseltirken, premium konumunu destekledi.<\/p>\n\n\n\n

Ni\u015fanta\u015f\u0131\u2019nda ziyaret\u00e7i say\u0131s\u0131ndaki d\u00fc\u015f\u00fc\u015f y\u00fczde 60\u2019a yakla\u015ft\u0131<\/h2>\n\n\n\n

Avrupa Yakas\u0131\u2019n\u0131n g\u00f6zde al\u0131\u015fveri\u015f yerlerinden olan ve 2,7 kilometrelik uzunlu\u011fa sahip Rumeli, Te\u015fvikiye, Vali Kona\u011f\u0131 ve Abdi \u0130pek\u00e7i olmak \u00fczere 4 ana caddeden olu\u015fan Ni\u015fanta\u015f\u0131 b\u00f6lgesini ziyaret edenlerin say\u0131s\u0131 y\u00fczde 59,4 azalarak 14,6 milyona geriledi.<\/p>\n\n\n\n

G\u00fcnl\u00fck ziyaret\u00e7i say\u0131s\u0131 da hafta i\u00e7inde y\u00fczde 50, hafta sonunda ise y\u00fczde 72 d\u00fc\u015ft\u00fc. Yaya trafi\u011findeki bu gerilemede, son y\u0131llarda b\u00f6lgedeki ziyaret\u00e7i profilinde \u00f6nemli bir yer tutan yabanc\u0131 turist say\u0131s\u0131ndaki azal\u0131\u015f etkili oldu. \u00d6zellikle Arap turist yo\u011funlu\u011fundaki d\u00fc\u015f\u00fc\u015f, Ni\u015fanta\u015f\u0131\u2019nda yaya trafi\u011fini azaltt\u0131.<\/p>\n\n\n\n

B\u00f6lgede yer alan 373 ma\u011fazadan 350\u2019sinin dolu oldu\u011fu g\u00f6r\u00fcl\u00fcrken, markalar\u0131n y\u00fczde 43\u2019\u00fcn\u00fcn giyim ve ayakkab\u0131 sekt\u00f6r\u00fcnde, y\u00fczde 19\u2019unun aksesuar-kozmetikte, y\u00fczde 14\u2019\u00fcn\u00fcn ise yeme-i\u00e7me alan\u0131nda faaliyet g\u00f6sterdi\u011fi izlendi.<\/p>\n\n\n\n

Son d\u00f6nemde giyim ve ayakkab\u0131 sekt\u00f6r\u00fcnde yeniden art\u0131\u015f g\u00f6zlenirken, yeme-i\u00e7mede gerileme e\u011filimi devam etti. Bu d\u00fc\u015f\u00fc\u015fte, cadde \u00fczerindeki y\u00fcksek kira seviyeleri nedeniyle yeme-i\u00e7me i\u015fletmelerinin ana akslardan ara sokaklara y\u00f6nelme e\u011filimi etkili oldu.<\/p>\n\n\n\n

Sekt\u00f6rel da\u011f\u0131l\u0131mda l\u00fcks ve moda odakl\u0131 yap\u0131 korunurken, Abdi \u0130pek\u00e7i Caddesi b\u00f6lge i\u00e7erisindeki en yo\u011fun l\u00fcks marka konsantrasyonuna sahip aks oldu. B\u00f6lgedeki ma\u011fazalar\u0131n y\u00fczde 82\u2019si yerli, y\u00fczde 18\u2019i ise uluslararas\u0131 markalardan olu\u015ftu.<\/p>\n\n\n\n

Abdi \u0130pek\u00e7i Caddesi\u2019nde ayl\u0131k kiralar metrekare ba\u015f\u0131na 250 dolar seviyesinde seyrederken, buras\u0131 \u0130stanbul\u2019un en pahal\u0131 al\u0131\u015fveri\u015f caddesi olma unvan\u0131n\u0131 korudu.<\/p>\n\n\n\n

Verimlilik ve se\u00e7icilik odakl\u0131 perakende hareketinin \u00f6ne \u00e7\u0131kmas\u0131 bekleniyor<\/h2>\n\n\n\n

Perakende sekt\u00f6r\u00fcnde markalar\u0131n daha temkinli stratejiler benimseyece\u011fi kaydedilen raporda, \u015fu ifadelere yer verildi:<\/p>\n\n\n\n

\u201c\u00d6n\u00fcm\u00fczdeki d\u00f6nemde \u0130stanbul\u2019un ana caddelerinde b\u00fcy\u00fcme odakl\u0131 geni\u015flemeden ziyade verimlilik ve se\u00e7icilik odakl\u0131 bir perakende hareketinin \u00f6ne \u00e7\u0131kmas\u0131 beklenmektedir. Artan maliyetler ve k\u00fcresel ekonomik belirsizlikler do\u011frultusunda markalar\u0131n daha temkinli stratejiler benimseyerek daha k\u00fc\u00e7\u00fck metrekareli, y\u00fcksek performansl\u0131 ve lokasyon kalitesi y\u00fcksek alanlara y\u00f6nelmesi \u00f6ng\u00f6r\u00fclmektedir. Bu s\u00fcre\u00e7te birincil lokasyonlar g\u00fc\u00e7l\u00fc talep g\u00f6rmeye devam ederken, ikincil sokaklarda yer alan perakende alanlar\u0131n\u0131n daha fazla bask\u0131 alt\u0131nda kalmas\u0131 bekleniyor\u201d.<\/p>\n\n\n\n

Kaynak: Karde\u015f Haber – Yal\u0131n G\u00fcndem<\/a><\/strong><\/p>\n\n\n\n

G\u00fcncelleme Tarihi:<\/strong> Mart 31, 2026 23:39<\/p>\n\n\n

<\/div>

Emine Tan<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"\u0130stiklal Caddesi\u2019ni ge\u00e7en y\u0131l ziyaret edenlerin say\u0131s\u0131, 2024\u2019e g\u00f6re y\u00fczde 18,7 artarak 107 milyonla rekor k\u0131rd\u0131","protected":false},"author":1,"featured_media":7468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[1,16],"tags":[],"class_list":["post-7467","post","type-post","status-publish","format-standard","has-post-thumbnail","category-genel","category-yasam","cs-entry","cs-video-wrap"],"_links":{"self":[{"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/posts\/7467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/comments?post=7467"}],"version-history":[{"count":1,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/posts\/7467\/revisions"}],"predecessor-version":[{"id":7472,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/posts\/7467\/revisions\/7472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/media\/7468"}],"wp:attachment":[{"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/media?parent=7467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/categories?post=7467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/tags?post=7467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}