ID@Xbox Genel Direkt\u00f6r\u00fc Guy Richards, 12 Mart 2026\u2019da verdi\u011fi bir r\u00f6portajda program\u0131n art\u0131k g\u00fcndemde olmad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Richards, Moorcroft\u2019u \u201cXbox\u2019ta demolar\u0131 nas\u0131l destekleyebilece\u011fimize dair fikirleri denedi\u011fimiz bir program\u201d olarak tan\u0131mlad\u0131 ve demo konusundaki \u00e7al\u0131\u015fmalar\u0131n farkl\u0131 bir y\u00f6nde s\u00fcrd\u00fc\u011f\u00fcn\u00fc belirtti: oyun demo festivalleri, Xbox Store\u2019da oyunlar\u0131 istek listesine ekleme ve geli\u015ftirme s\u00fcrecine dair bildirim \u00f6zellikleri bunlar\u0131n ba\u015f\u0131nda geliyor.<\/p>\n\n\n\n
Program hi\u00e7bir zaman resmen iptal edilmemi\u015fti; \u015fimdiye kadar yaln\u0131zca sessizli\u011fe b\u00fcr\u00fcnm\u00fc\u015ft\u00fc. Art\u0131k o sessizli\u011fin resmi bir ad\u0131 var.<\/p>\n\n\n\n
\u201cThis Is An Xbox\u201d Kampanyas\u0131 Kald\u0131r\u0131ld\u0131<\/h2>\n\n\n\n
\u015eubat 2024\u2019te Sarah Bond taraf\u0131ndan tan\u0131t\u0131lan \u201cThis Is An Xbox\u201d kampanyas\u0131<\/a>, Xbox\u2019\u0131 yaln\u0131zca bir konsol de\u011fil; diz\u00fcst\u00fc bilgisayar, telefon, tablet ve ak\u0131ll\u0131 TV de dahil olmak \u00fczere her ekran anlam\u0131na gelen bir platform olarak konumland\u0131r\u0131yordu. Kampanya, o g\u00fcnden bu yana hem oyuncular hem de Xbox \u00e7al\u0131\u015fanlar\u0131 aras\u0131nda b\u00f6l\u00fcc\u00fc bir konu olmay\u0131 s\u00fcrd\u00fcrd\u00fc.<\/p>\n\n\n\n Bu hafta, kampanyan\u0131n orijinal duyuru sayfas\u0131n\u0131n Xbox Wire\u2019dan kald\u0131r\u0131ld\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131. Ba\u011flant\u0131ya t\u0131klayanlar art\u0131k 404 hata sayfas\u0131yla kar\u015f\u0131la\u015f\u0131yor. Kampanyayla ba\u011flant\u0131l\u0131 etiket sayfalar\u0131 da eri\u015filemez durumda. \u00d6te yandan tan\u0131t\u0131m videolar\u0131 YouTube\u2019da hala yay\u0131nda; Microsoft i\u00e7eri\u011fi tamamen silmek yerine resmi kanaldan uzakla\u015ft\u0131rmay\u0131 tercih etmi\u015f g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n\n\n Phil Spencer\u2019\u0131n emeklili\u011fi ve Sarah Bond\u2019un ayr\u0131lmas\u0131n\u0131n<\/a> ard\u0131ndan Xbox\u2019\u0131n ba\u015f\u0131na ge\u00e7en Asha Sharma, g\u00f6reve gelir gelmez Project Helix\u2019i duyurdu<\/a> ve \u201cXbox\u2019\u0131n geri d\u00f6n\u00fc\u015f\u00fc\u201d s\u00f6ylemini benimsedi. Kampanyan\u0131n kald\u0131r\u0131lmas\u0131n\u0131n zamanlamas\u0131 bu yeniden konumlanmayla \u00f6rt\u00fc\u015f\u00fcyor.<\/p>\n\n\n\n \u0130ki geli\u015fme ayr\u0131 ayr\u0131 ele al\u0131nd\u0131\u011f\u0131nda birer ayr\u0131nt\u0131 gibi g\u00f6r\u00fcnebilir; bir arada de\u011ferlendirildi\u011finde ise Microsoft\u2019un Xbox kimli\u011fi \u00fczerindeki derin k\u0131r\u0131lmay\u0131 g\u00f6zler \u00f6n\u00fcne seriyor. \u201cThis Is An Xbox\u201d kampanyas\u0131, Xbox\u2019\u0131n donan\u0131ma de\u011fil platforma odaklanmas\u0131 gerekti\u011fi tezini ta\u015f\u0131yordu. Project Moorcroft da bu \u00e7er\u00e7evenin i\u00e7indeydi: konsoldan ba\u011f\u0131ms\u0131z, ekosistem odakl\u0131 bir demo modeli. Her ikisi de Phil Spencer ve Sarah Bond d\u00f6neminin \u00fcr\u00fcn\u00fc; her ikisi de Asha Sharma d\u00f6nemiyle birlikte sahneden \u00e7ekiliyor. Ancak buradaki risk \u015fu: Project Helix ve konsol merkezli s\u00f6ylem, Xbox\u2019\u0131n y\u0131llar i\u00e7inde g\u00fc\u00e7lendi\u011fi \u00e7ok platformlu eri\u015filebilirlik avantaj\u0131n\u0131 t\u00f6rp\u00fcleyebilir. \u201cHer ekran bir Xbox\u2019t\u0131r\u201d mesaj\u0131 yanl\u0131\u015f anlat\u0131lm\u0131\u015f olabilir; ama alt\u0131ndaki fikir \u2014 oyuncunun donan\u0131m se\u00e7iminden ba\u011f\u0131ms\u0131z olarak deneyime eri\u015fmesi \u2014 ge\u00e7erlili\u011fini koruyor. Microsoft\u2019un \u015fimdi yapmas\u0131 gereken, bu fikri do\u011fru bir dille yeniden kurmak.<\/p>\n\n\n\n Kaynak:<\/strong> Karde\u015f Haber – Spontane<\/a><\/strong><\/p>\n\n\n