{"id":4565,"date":"2026-03-08T20:25:58","date_gmt":"2026-03-08T17:25:58","guid":{"rendered":"https:\/\/neoberidhaber.kahveciyazilim.com\/?p=4565"},"modified":"2026-03-08T20:26:00","modified_gmt":"2026-03-08T17:26:00","slug":"mercedes-benz-turkten-ilham-veren-kampanya-isin-cinsiyeti-yok","status":"publish","type":"post","link":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/2026\/03\/08\/mercedes-benz-turkten-ilham-veren-kampanya-isin-cinsiyeti-yok\/","title":{"rendered":"Mercedes-Benz T\u00fcrk\u2019ten \u0130lham Veren Kampanya: \u201c\u0130\u015fin Cinsiyeti Yok\u201d"},"content":{"rendered":"\n
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Mercedes-Benz T\u00fcrk, kad\u0131nlar\u0131n i\u015f ve e\u011fitim hayat\u0131nda f\u0131rsat e\u015fitli\u011fine eri\u015febilmeleri i\u00e7in y\u0131llard\u0131r \u00e7al\u0131\u015fmalar\u0131n\u0131 kararl\u0131l\u0131kla s\u00fcrd\u00fcr\u00fcyor. \u015eirket, 8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc kapsam\u0131nda hayata ge\u00e7irdi\u011fi ileti\u015fim \u00e7al\u0131\u015fmalar\u0131yla kad\u0131n istihdam\u0131na ve f\u0131rsat e\u015fitli\u011fine verdi\u011fi \u00f6nemi bir kez daha vurguluyor. \u201c\u0130\u015fin Cinsiyeti Yok\u201d mottosuyla y\u00fcr\u00fct\u00fclen kampanya; e\u011fitimden \u00fcretim sahas\u0131na, yenilik\u00e7i fikirlerin hayata ge\u00e7irilmesinden teknolojiye, sosyal faydadan y\u00f6netime kadar her alanda kad\u0131nlar\u0131n varl\u0131\u011f\u0131n\u0131 ve g\u00fcc\u00fcn\u00fc g\u00f6r\u00fcn\u00fcr k\u0131lmay\u0131 ama\u00e7l\u0131yor. 8 Mart\u2019a \u00f6zel haz\u0131rlanan reklam filminde; \u00fcretimde, teknolojide, direksiyonda ve karar alma mekanizmalar\u0131nda aktif rol alan kad\u0131nlar\u0131n sekt\u00f6rdeki g\u00fc\u00e7l\u00fc varl\u0131\u011f\u0131na dikkat \u00e7ekiliyor. Film; otomotiv sekt\u00f6r\u00fc ba\u015fta olmak \u00fczere i\u015f d\u00fcnyas\u0131n\u0131n her alan\u0131nda, cinsiyet ayr\u0131m\u0131 g\u00f6zetmeksizin sinerji i\u00e7erisinde \u00e7al\u0131\u015fman\u0131n s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131n\u0131n anahtar\u0131 oldu\u011funu somut \u00f6rneklerle g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n\n\n\n

Mercedes-Benz T\u00fcrk \u00fcretimde ve y\u00f6netimde kad\u0131nlar\u0131n imzas\u0131n\u0131 art\u0131rmaya devam ediyor<\/h3>\n\n\n\n

Erkek egemen olarak varsay\u0131lan otomotiv sekt\u00f6r\u00fcnde, son y\u0131llarda kad\u0131n istihdam\u0131n\u0131 art\u0131rmaya y\u00f6nelik ad\u0131mlar giderek h\u0131z kazan\u0131yor. Mercedes-Benz T\u00fcrk bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nc\u00fclerinden biri olarak, kad\u0131nlar\u0131n sekt\u00f6rde daha g\u00fc\u00e7l\u00fc \u015fekilde temsil edilmesi i\u00e7in somut ve \u00f6l\u00e7\u00fclebilir hedeflerle ilerliyor. \u015eirketin \u00fcretim sahas\u0131ndaki kad\u0131n istihdam oran\u0131 artmaya devam ediyor. Aksaray Kamyon Fabrikas\u0131 ve Ho\u015fdere Otob\u00fcs Fabrikas\u0131\u2019nda hayata ge\u00e7irilen \u201cKad\u0131n Kaynak Operat\u00f6rl\u00fc\u011f\u00fc Meslek Edindirme Programlar\u0131\u201d ile son \u00fc\u00e7 y\u0131lda her iki fabrikada da kad\u0131n saha \u00e7al\u0131\u015fan\u0131 oran\u0131 iki kat\u0131ndan fazla artt\u0131. \u015eirketin ofis \u00e7al\u0131\u015fanlar\u0131 ve y\u00f6netim kadrolar\u0131ndaki tablosu da sekt\u00f6rdeki \u00f6nc\u00fc konumunu peki\u015ftiriyor. Ofis \u00e7al\u0131\u015fanlar\u0131 i\u00e7erisindeki yakla\u015f\u0131k y\u00fczde 35\u2019lik kad\u0131n \u00e7al\u0131\u015fan oran\u0131 ile, T\u00fcrkiye otomotiv sekt\u00f6r ortalamas\u0131n\u0131n \u00fczerinde istihdam sa\u011flamaya devam ediyor. Mercedes-Benz T\u00fcrk \u0130cra Kurulu\u2019ndaki kad\u0131n \u00fcye oran\u0131 ise y\u00fczde 25.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

F\u0131rsat e\u015fitli\u011finde somut ve s\u00fcrd\u00fcr\u00fclebilir projeler<\/h3>\n\n\n\n

Mercedes-Benz T\u00fcrk, a\u011f\u0131r ticari ara\u00e7 sekt\u00f6r\u00fcnde kad\u0131n istihdam\u0131n\u0131 art\u0131rmay\u0131 stratejik bir \u00f6ncelik olarak ele al\u0131yor ve e\u011fitimden istihdama b\u00fct\u00fcnc\u00fcl projeler y\u00fcr\u00fct\u00fcyor. 22 y\u0131ld\u0131r devam eden \u201cHer K\u0131z\u0131m\u0131z Bir Y\u0131ld\u0131z\u201d program\u0131 ile bug\u00fcne kadar 7 bine yak\u0131n lise ve \u00fcniversite seviyesindeki k\u0131z \u00f6\u011frenciye ve \u201cM\u00fchendisli\u011fin Y\u0131ld\u0131zlar\u0131\u201d program\u0131 ile 40\u2019a yak\u0131n kad\u0131n m\u00fchendis aday\u0131na burs ve e\u011fitim deste\u011fi sa\u011fland\u0131. Gen\u00e7 yetenek programlar\u0131 kapsam\u0131nda, Summer Stars K\u0131sa D\u00f6nem Zorunlu Yaz Staj Program\u0131\u2019n\u0131n y\u00fczde 42\u2019si ve uzun d\u00f6nem staj program\u0131 PEP (Professional Experience Program) kapsam\u0131ndaki her 2 kat\u0131l\u0131mc\u0131dan biri kad\u0131n \u00f6\u011frencilerden olu\u015fuyor.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cBenzersiz Kad\u0131nlar\u201d projesiyle kad\u0131nlar direksiyon ba\u015f\u0131na ge\u00e7iyor<\/h3>\n\n\n\n

Mercedes-Benz T\u00fcrk, \u201c5 Y\u0131lda 5 Bin Kad\u0131n S\u00fcr\u00fcc\u00fc\u201d hedefi do\u011frultusunda hayata ge\u00e7irilen \u201cBenzersiz Kad\u0131nlar\u201d projesiyle de kamyon ve otob\u00fcs segmentlerinde kad\u0131n s\u00fcr\u00fcc\u00fc istihdam\u0131n\u0131n art\u0131r\u0131lmas\u0131na y\u00f6nelik somut destekler sunuyor. 10 kad\u0131n kamyon s\u00fcr\u00fcc\u00fcs\u00fc ve 10 kad\u0131n otob\u00fcs s\u00fcr\u00fcc\u00fcs\u00fcn\u00fcn s\u00fcr\u00fcc\u00fc kursu, ehliyet, SRC belgesi, psikoteknik de\u011ferlendirme ve ilgili yasal s\u00fcre\u00e7lerine destek sa\u011flanacak olan proje kapsam\u0131nda kad\u0131n s\u00fcr\u00fcc\u00fc adaylar\u0131 i\u00e7in ileri s\u00fcr\u00fc\u015f teknikleri e\u011fitimleri de d\u00fczenlenecek. Son olarak, Kad\u0131nlar G\u00fcn\u00fc kapsam\u0131nda, projeye dahil olan kad\u0131n s\u00fcr\u00fcc\u00fc adaylar\u0131na \u00f6zel bir oturumla, Mercedes-Benz T\u00fcrk\u2019te \u201c\u0130\u015fin cinsiyeti yok\u201d temal\u0131 bir panel ger\u00e7ekle\u015ftirdi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Mercedes-Benz T\u00fcrk \u0130cra Kurulu Ba\u015fkan\u0131 S\u00fcer S\u00fcl\u00fcn: \u201cMercedes-Benz T\u00fcrk olarak f\u0131rsat e\u015fitli\u011fini yaln\u0131zca bir s\u00f6ylem olarak de\u011fil, somut ad\u0131mlarla destekledi\u011fimiz temel bir kurum de\u011feri olarak ele al\u0131yoruz.\u201d<\/h3>\n\n\n\n

8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc mesaj\u0131nda; \u00e7e\u015fitlilik, hakkaniyet ve kapsay\u0131c\u0131l\u0131k ile f\u0131rsat e\u015fitli\u011fini kurum k\u00fclt\u00fcr\u00fcn\u00fcn vazge\u00e7ilemez unsurlar\u0131 olarak benimsediklerini s\u00f6yleyen\u00a0Mercedes-Benz T\u00fcrk\u00a0\u0130cra Kurulu Ba\u015fkan\u0131\u00a0S\u00fcer S\u00fcl\u00fcn<\/strong>, \u201cKad\u0131n\u0131n her alanda hak etti\u011fi g\u00fcce kavu\u015fmas\u0131, e\u011fitimlerinin desteklenmesi ve sosyal-ekonomik hayatta f\u0131rsat e\u015fitli\u011finin sa\u011flanmas\u0131\u00a0konusunu\u00a0\u00f6ncelikli hedef olarak belirledik. E\u011fitimin, \u00f6zellikle de k\u0131z \u00e7ocuklar\u0131m\u0131z\u0131n e\u011fitiminin, \u00fclkemizin gelece\u011fine yap\u0131lacak en de\u011ferli yat\u0131r\u0131m oldu\u011funa inan\u0131yorum. 22 y\u0131ld\u0131r s\u00fcrd\u00fcrd\u00fc\u011f\u00fcm\u00fcz \u201cHer K\u0131z\u0131m\u0131z Bir Y\u0131ld\u0131z\u201d program\u0131m\u0131z ve \u201cM\u00fchendisli\u011fin Y\u0131ld\u0131zlar\u0131\u201d program\u0131m\u0131z ile k\u0131zlar\u0131m\u0131z\u0131n yaln\u0131zca e\u011fitim hayatlar\u0131na de\u011fil, gelecek vizyonlar\u0131na da katk\u0131 sunmay\u0131 ama\u00e7l\u0131yoruz. Mercedes-Benz T\u00fcrk olarak f\u0131rsat e\u015fitli\u011fini yaln\u0131zca bir s\u00f6ylem olarak de\u011fil, somut ad\u0131mlarla destekledi\u011fimiz temel bir kurum de\u011feri olarak ele al\u0131yoruz. Ofis \u00e7al\u0131\u015fanlar\u0131 ve y\u00f6netim kadrolar\u0131ndaki kad\u0131n \u00e7al\u0131\u015fan oran\u0131m\u0131z g\u00fc\u00e7l\u00fc bir seviyede olsa da, as\u0131l hedefimiz ve yo\u011fun emek verdi\u011fimiz alan, \u00fcretim sahalar\u0131ndaki kad\u0131n \u00e7al\u0131\u015fan say\u0131s\u0131n\u0131 art\u0131rmak. Son \u00fc\u00e7 y\u0131lda fabrikalar\u0131m\u0131zda sahadaki kad\u0131n \u00e7al\u0131\u015fan oran\u0131n\u0131 iki kat\u0131ndan fazla art\u0131rd\u0131k ve bu art\u0131\u015f\u0131 s\u00fcrd\u00fcr\u00fclebilir k\u0131lmak i\u00e7in, bir g\u00fcn de\u011fil her g\u00fcn kararl\u0131l\u0131kla \u00e7al\u0131\u015f\u0131yoruz. Bu vesileyle kad\u0131nlar\u0131 istihdama kat\u0131lmaya tekrar davet ediyor ve t\u00fcm kad\u0131nlar\u0131n, 8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc\u2019n\u00fc kutluyorum\u201d dedi.<\/p>\n\n\n\n

Mercedes-Benz T\u00fcrk bu kampanya ile kal\u0131pla\u015fm\u0131\u015f yarg\u0131lar\u0131 y\u0131karak, i\u015fin yap\u0131labilirli\u011finin cinsiyetten ba\u011f\u0131ms\u0131z oldu\u011funu vurguluyor. Farkl\u0131 birimlerdeki y\u00f6neticilerden saha \u00e7al\u0131\u015fanlar\u0131na kadar geni\u015f bir kapsamda kad\u0131nlar\u0131n iz b\u0131rakan \u00e7al\u0131\u015fmalar\u0131n\u0131 payla\u015farak, t\u00fcm kad\u0131nlara ilham vermeyi ama\u00e7l\u0131yor.<\/p>\n\n\n\n

Kampanya videolar\u0131na a\u015fa\u011f\u0131daki linklerden ula\u015fabilirsiniz.<\/p>\n\n\n\n

Instagram: https:\/\/www.instagram.com\/mercedesbenzturk<\/a><\/p>\n\n\n\n

LinkedIn: https:\/\/www.linkedin.com\/company\/mercedesbenzturk<\/a><\/p>\n\n\n\n

YouTube: https:\/\/www.youtube.com\/watch?v=hB7Xm7oootM&list=PLQNkgeqDmeGs5L26fECR_znrR16Z-_-Tl<\/a><\/p>\n\n\n\n

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Karde\u015f Haber Kanal\u0131 (Yal\u0131n G\u00fcndem)<\/p>\n\n\n\n

Kaynak ve G\u00f6rsel Kaynak: Yal\u0131n G\u00fcndem<\/a><\/p>\n\n\n\n

08.03.2026 20.25<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"8 Mart\u2019a \u00f6zel haz\u0131rlanan reklam filminde kad\u0131nlar\u0131n sekt\u00f6rdeki g\u00fc\u00e7l\u00fc varl\u0131\u011f\u0131na dikkat \u00e7ekilirken, kal\u0131pla\u015fm\u0131\u015f yarg\u0131lar\u0131 y\u0131karak i\u015fin yap\u0131labilirli\u011finin cinsiyetten ba\u011f\u0131ms\u0131z oldu\u011fu mesaj\u0131 veriliyor.","protected":false},"author":2,"featured_media":4566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-4565","post","type-post","status-publish","format-standard","has-post-thumbnail","category-otomotiv","cs-entry","cs-video-wrap"],"_links":{"self":[{"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/posts\/4565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/comments?post=4565"}],"version-history":[{"count":1,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/posts\/4565\/revisions"}],"predecessor-version":[{"id":4570,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/posts\/4565\/revisions\/4570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/media\/4566"}],"wp:attachment":[{"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/media?parent=4565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/categories?post=4565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/tags?post=4565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}