{"id":2648,"date":"2026-02-23T14:45:16","date_gmt":"2026-02-23T11:45:16","guid":{"rendered":"https:\/\/neoberidhaber.kahveciyazilim.com\/?p=2648"},"modified":"2026-02-23T14:51:15","modified_gmt":"2026-02-23T11:51:15","slug":"pazar-1-5-milyonu-zorlar-ama-karlilik-baski-altinda","status":"publish","type":"post","link":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/2026\/02\/23\/pazar-1-5-milyonu-zorlar-ama-karlilik-baski-altinda\/","title":{"rendered":"Pazar 1.5 milyonu zorlar ama k\u00e2rl\u0131l\u0131k bask\u0131 alt\u0131nda"},"content":{"rendered":"\n

FIAT Marka Direkt\u00f6r\u00fc Altan Ayta\u00e7, 2026\u2019da toplam pazar\u0131n 1.4\u20131.5 milyon adet band\u0131nda olu\u015fabilece\u011fini belirterek, artan rekabet ve maliyet bask\u0131lar\u0131na ra\u011fmen b\u00fcy\u00fcme hedeflerinden vazge\u00e7mediklerini s\u00f6yledi. Scudo ailesinde 14\u201315 bin adet hedefleyen marka, Egea sonras\u0131 iki yeni modeli de devreye almaya haz\u0131rlan\u0131yor. <\/strong><\/p>\n\n\n\n

FIAT Marka Direkt\u00f6r\u00fc Altan Ayta\u00e7, a\u00e7\u0131k kasa ve brandal\u0131 kamyonetlere \u00f6zellikle ihracat yapan firmalar\u0131n yo\u011fun ilgi g\u00f6sterdi\u011fini belirtti. Bu ara\u00e7lar\u0131n a\u011f\u0131r y\u00fckten \u00e7ok hafif ve hacimli y\u00fckler i\u00e7in tercih edildi\u011fini vurgulayan Ayta\u00e7, uluslararas\u0131 ta\u015f\u0131mac\u0131l\u0131kta sa\u011flad\u0131\u011f\u0131 operasyonel avantajlara dikkat \u00e7ekti. Ayta\u00e7, s\u00f6z konusu ara\u00e7lar\u0131n g\u00fcmr\u00fck ge\u00e7i\u015flerinde TIR s\u0131ras\u0131na girmedi\u011fini, binek ara\u00e7 hatt\u0131ndan ilerleyebildi\u011fini ifade ederek, ihracat\u00e7\u0131lar\u0131n bu nedenle bu segmenti yo\u011fun kulland\u0131\u011f\u0131n\u0131 s\u00f6yledi. Scudo\u2019nun van versiyonunun da tercih edilen se\u00e7enekler aras\u0131nda yer ald\u0131\u011f\u0131n\u0131 aktard\u0131. Scudo\u2019nun kapal\u0131 van versiyonunda 5.3 metrek\u00fcp y\u00fck hacmi bulundu\u011funu belirten FIAT yetkilileri, brandal\u0131 kamyonet \u00e7\u00f6z\u00fcm\u00fcnde y\u00fcksekli\u011fin 1.9 metreye ula\u015ft\u0131\u011f\u0131n\u0131 ve toplam hacmin 9 metrek\u00fcpe yakla\u015ft\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Ayta\u00e7, hacim art\u0131\u015f\u0131nda yaln\u0131zca y\u00fcksekli\u011fin de\u011fil, kasa uzunlu\u011fu ve izin verilen \u00f6l\u00e7\u00fclerin de belirleyici oldu\u011funu ifade etti.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Marka, haziran itibar\u0131yla frigo \u00e7\u00f6z\u00fcm\u00fcn\u00fc ve fabrika \u00e7\u0131k\u0131\u015fl\u0131 brandal\u0131 versiyonu \u00fcr\u00fcn gam\u0131na dahil edecek. \u015easi se\u00e7ene\u011fi de farkl\u0131 \u00fcstyap\u0131 yapmak isteyen m\u00fc\u015fterilere sunulacak. Ayta\u00e7, Scudo ailesinde 2026 hedefinin 14\u201315 bin adet oldu\u011funu, art\u0131\u015f\u0131n \u00f6nemli b\u00f6l\u00fcm\u00fcn\u00fcn kamyonet versiyonundan gelmesini beklediklerini kaydetti.<\/p>\n\n\n\n

\u201cK\u00e2rl\u0131l\u0131\u011f\u0131m\u0131z\u0131 kaybetmedik ama risk alt\u0131nda\u201d <\/strong><\/p>\n\n\n\n

2025\u2019in \u00f6zellikle ilk \u00e7eyre\u011finde maliyet bask\u0131s\u0131 nedeniyle zorlay\u0131c\u0131 ge\u00e7ti\u011fini dile getiren Ayta\u00e7, artan rekabet ortam\u0131nda k\u00e2rl\u0131l\u0131\u011f\u0131n her marka i\u00e7in risk alt\u0131nda oldu\u011funu s\u00f6yledi. \u201cS\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeden s\u00f6z ederken yaln\u0131zca adetlere de\u011fil, k\u00e2rl\u0131l\u0131\u011fa da bak\u0131yoruz\u201d diyen Ayta\u00e7, bayi k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131n da marka i\u00e7in \u00f6ncelikli oldu\u011funu vurgulad\u0131. K\u00e2rl\u0131l\u0131kta geriye gitmediklerini belirten Ayta\u00e7, emisyon ge\u00e7i\u015fleri ve y\u0131l ortas\u0131nda devreye girecek GSR 2 C reg\u00fclasyonunun maliyetleri art\u0131rd\u0131\u011f\u0131n\u0131, bu maliyetlerin piyasaya an\u0131nda yans\u0131t\u0131lamad\u0131\u011f\u0131n\u0131 ifade etti. FIAT, 2025\u2019i 118 bin adetle kapatt\u0131. 2026\u2019da ise en az y\u00fczde 10 b\u00fcy\u00fcme hedefleniyor.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Pazar 1.4\u20131.5 milyon band\u0131nda olabilir <\/strong><\/p>\n\n\n\n

Toplam otomotiv pazar\u0131na ili\u015fkin de\u011ferlendirmede bulunan Ayta\u00e7, 2026 i\u00e7in 1.4\u20131.5 milyon adetlik bir pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn m\u00fcmk\u00fcn oldu\u011funu s\u00f6yledi. Talebin g\u00fc\u00e7l\u00fc oldu\u011funu ifade eden Ayta\u00e7, son y\u0131llarda 400\u2013600 bin band\u0131ndan 1 milyonun \u00fczerine \u00e7\u0131kan bir pazar yap\u0131s\u0131na ge\u00e7ildi\u011fini hat\u0131rlatt\u0131. Ticari ara\u00e7 pazar\u0131n\u0131n toplam pazar i\u00e7indeki pay\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 20\u201321 seviyesinde kemikle\u015fti\u011fini belirten Ayta\u00e7, bu oran\u0131n korunmas\u0131n\u0131 beklediklerini dile getirdi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
Kaynak;Otog\u00fcndem<\/summary>\n

\u0130talyan sitelerinde dola\u015fan yeni Fiat modeli, fakat resmi bir a\u00e7\u0131klama \u015fimdilik yok.<\/p>\n\n\n\n

<\/p>\n<\/details>\n\n\n\n

Egea sonras\u0131 iki yeni model <\/strong><\/p>\n\n\n\n

Haziran ay\u0131nda \u00fcretimi sona erecek Egea\u2019n\u0131n ard\u0131ndan FIAT markas\u0131nda iki yeni model devreye girecek. Ayta\u00e7, modellerden birinin crossover\u2013fastback tarz\u0131nda, di\u011ferinin ise \u00a0SUV segmentinde konumlanaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Bu \u00fcr\u00fcnlerin yaln\u0131zca T\u00fcrkiye i\u00e7in de\u011fil, Avrupa pazar\u0131 i\u00e7in de stratejik \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ifade eden Ayta\u00e7, hen\u00fcz resmi g\u00f6rsel ya da detay payla\u015f\u0131lmad\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0130thal Doblo yerliyi neredeyse yakalad\u0131<\/strong> <\/p>\n\n\n\n

FIAT, Cargo (Van) segmentinde g\u00fc\u00e7l\u00fc bir performans sergiliyor. Ayta\u00e7, sadece Cargo taraf\u0131nda lider olduklar\u0131n\u0131, toplam pazarda liderlikten s\u00f6z etmediklerini belirtti. Hafif ticari ara\u00e7ta aktif saha sat\u0131\u015f\u0131 y\u00fcr\u00fctt\u00fcklerini ifade eden Ayta\u00e7, kamu kurumlar\u0131ndan KOB\u0130\u2019lere kadar geni\u015f m\u00fc\u015fteri kitlesine do\u011frudan ula\u015ft\u0131klar\u0131n\u0131 s\u00f6yledi. Ticari m\u00fc\u015fterilerin sat\u0131\u015f sonras\u0131 hizmet, yedek par\u00e7a bulunurlu\u011fu ve servis konular\u0131na daha hassas yakla\u015ft\u0131\u011f\u0131n\u0131 vurgulad\u0131. Doblo taraf\u0131nda ise yerli \u00fcretim d\u00f6neminde 30 bin adedin \u00fczerine \u00e7\u0131k\u0131lan y\u0131llar oldu\u011funu hat\u0131rlatan Ayta\u00e7, ge\u00e7en y\u0131l 14 bin adet seviyesinde kalan modelin bu y\u0131l 26 bin adede yakla\u015fmas\u0131n\u0131n beklendi\u011fini ifade etti.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Finansmana eri\u015fim kolayl\u0131\u011f\u0131 <\/strong><\/p>\n\n\n\n

FIAT, Ko\u00e7 Stellantis Finans \u00fczerinden ticari ara\u00e7 m\u00fc\u015fterilerine \u00f6zel kampanyalar sunuyor. 1 milyon TL\u2019ye kadar 9 ay vadeli s\u0131f\u0131r faizli kredi se\u00e7enekleri bulundu\u011funu belirten Ayta\u00e7, showroom i\u00e7inde bankaya gitmeden i\u015flemlerin tamamlanabildi\u011fini s\u00f6yledi. Ticari ara\u00e7larda kredi kullan\u0131m oran\u0131n\u0131n y\u00fczde 70\u201380 seviyesinde oldu\u011funu aktaran marka yetkilileri, finansman ve takas deste\u011finin sat\u0131\u015f s\u00fcre\u00e7lerinde \u00f6nemli avantaj sa\u011flad\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n\n\n\n

Kaynak;https:\/\/otogundem.com.tr\/pazar-1-5-milyonu-zorlar-ama-karlilik-baski-altinda\/21077\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"FIAT Marka Direkt\u00f6r\u00fc Altan Ayta\u00e7, 2026\u2019da toplam pazar\u0131n 1.4\u20131.5 milyon adet band\u0131nda olu\u015fabilece\u011fini belirterek, artan rekabet ve maliyet…","protected":false},"author":2,"featured_media":2649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[35],"tags":[80,81,82,83,84,85,86,89,87],"class_list":["post-2648","post","type-post","status-publish","format-standard","has-post-thumbnail","category-otomotiv","tag-1-5-milyon-adet-pazar","tag-ali-yildirim","tag-altan-aytac-aciklamalari","tag-egea-sonrasi-fiat","tag-fiat-2026-hedefleri","tag-fiat-scudo-satis-hedefi","tag-hafif-ticari-arac-pazari","tag-neoberidhaber","tag-odmd-verileri-2026","cs-entry","cs-video-wrap"],"_links":{"self":[{"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/posts\/2648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/comments?post=2648"}],"version-history":[{"count":1,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/posts\/2648\/revisions"}],"predecessor-version":[{"id":2655,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/posts\/2648\/revisions\/2655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/media\/2649"}],"wp:attachment":[{"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/media?parent=2648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/categories?post=2648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/tags?post=2648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}