{"id":13291,"date":"2026-05-28T15:54:55","date_gmt":"2026-05-28T12:54:55","guid":{"rendered":"https:\/\/neoberidhaber.kahveciyazilim.com\/?p=13291"},"modified":"2026-05-28T15:54:56","modified_gmt":"2026-05-28T12:54:56","slug":"teknoloji-dunyasinda-deprem-lg-tv-bolumunu-cinli-hisensee-satiyor-mu","status":"publish","type":"post","link":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/2026\/05\/28\/teknoloji-dunyasinda-deprem-lg-tv-bolumunu-cinli-hisensee-satiyor-mu\/","title":{"rendered":"Teknoloji D\u00fcnyas\u0131nda Deprem: LG TV B\u00f6l\u00fcm\u00fcn\u00fc \u00c7inli Hisense\u2019e Sat\u0131yor mu?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">G\u00fcney Kore merkezli teknoloji devi LG Electronics, ak\u0131ll\u0131 telefon pazar\u0131ndan \u00e7ekilmesinin ard\u0131ndan \u015fimdi de televizyon pazar\u0131nda tarihi bir d\u00f6n\u00fcm noktas\u0131na do\u011fru ilerliyor. Gelen son bilgilere g\u00f6re LG, yakla\u015f\u0131k 60 y\u0131ld\u0131r faaliyet g\u00f6sterdi\u011fi televizyon b\u00f6l\u00fcm\u00fcn\u00fc yeniden yap\u0131land\u0131rmak veya tamamen elden \u00e7\u0131karmak amac\u0131yla \u00c7inli elektronik \u00fcreticisi Hisense ile g\u00f6r\u00fc\u015fmelere ba\u015fl\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00fcney Kore merkezli medya kurulu\u015fu EBN taraf\u0131ndan payla\u015f\u0131lan bu geli\u015fme, LG \u00fcst d\u00fczey y\u00f6netiminin Pekin\u2019e giderek Hisense yetkilileriyle bir araya geldi\u011fini g\u00f6steriyor. Hen\u00fcz iki taraftan da resmi bir sat\u0131\u015f do\u011frulamas\u0131 gelmemi\u015f olsa da bu iddia, k\u00fcresel televizyon pazar\u0131nda dengelerin tamamen \u00c7inli \u00fcreticilerin lehine de\u011fi\u015fti\u011fini bir kez daha g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tarihi G\u00f6r\u00fc\u015fme:<\/strong>\u00a0LG Electronics \u00fcst d\u00fczey y\u00f6neticileri, TV b\u00f6l\u00fcm\u00fcn\u00fcn sat\u0131\u015f\u0131 dahil olmak \u00fczere \u00e7e\u015fitli ortakl\u0131k ve yeniden yap\u0131lanma senaryolar\u0131n\u0131 g\u00f6r\u00fc\u015fmek \u00fczere Pekin\u2019de Hisense y\u00f6netimiyle bir araya geliyor.<\/li>\n\n\n\n<li><strong>\u00c7in Rekabeti ve Azalan K\u00e2r Marjlar\u0131:<\/strong>\u00a0TCL ve Hisense gibi \u00c7inli markalar\u0131n agresif fiyat politikalar\u0131, LG\u2019nin k\u00fcresel pazarda k\u00e2rl\u0131l\u0131k oranlar\u0131n\u0131 y\u00fczde 1-2 seviyesine kadar d\u00fc\u015f\u00fcrerek bu radikal karar\u0131 tetikliyor.<\/li>\n\n\n\n<li><strong>Yaz\u0131l\u0131m Odakl\u0131 Gelecek:<\/strong>\u00a0LG, televizyon \u00fcretim band\u0131ndan tamamen \u00e7\u0131ksa bile y\u0131ll\u0131k 1 trilyon wonu a\u015fan devasa bir ekosisteme d\u00f6n\u00fc\u015fen webOS i\u015fletim sistemini elinde tutarak yaz\u0131l\u0131m ve reklamc\u0131l\u0131k alan\u0131nda kalmaya devam etmeyi planl\u0131yor.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">K\u00fcresel TV Pazar\u0131nda Kartlar Yeniden Da\u011f\u0131t\u0131l\u0131yor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Televizyon pazar\u0131n\u0131n en k\u00f6kl\u00fc isimlerinden biri olan LG, pazar pay\u0131 ve k\u00e2rl\u0131l\u0131k bask\u0131s\u0131 sebebiyle radikal bir d\u00f6n\u00fc\u015f\u00fcm\u00fcn e\u015fi\u011finde bulunuyor. Ge\u00e7mi\u015fte ak\u0131ll\u0131 telefon pazar\u0131ndan \u00e7ekilerek odak noktas\u0131n\u0131 de\u011fi\u015ftiren \u015firket, benzer bir stratejiyi televizyon operasyonlar\u0131 i\u00e7in de de\u011ferlendiriyor. Omdia taraf\u0131ndan payla\u015f\u0131lan pazar verileri, \u00c7inli \u00fcreticilerin y\u00fckseli\u015fini net bir \u015fekilde ortaya koyuyor.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/ares.shiftdelete.net\/2025\/12\/lg-gallery-tv-2.webp\" alt=\"LG, Gallery TV, CES 2026, Mini LED, televizyon\" class=\"wp-image-1212690\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Hisense ve TCL gibi markalar, d\u00fcnya genelindeki sevkiyat paylar\u0131nda Samsung ve LG ikilisini yakalamay\u0131, hatta zaman zaman ge\u00e7meyi ba\u015far\u0131yor. K\u00fcresel sevkiyatlarda Hisense y\u00fczde 15,6, TCL y\u00fczde 14,6 seviyelerine ula\u015f\u0131rken, LG y\u00fczde 9,8 ile rakiplerinin gerisinde kal\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kore pazar\u0131ndan gelen raporlar, LG\u2019nin televizyon operasyonlar\u0131n\u0131 y\u00fcr\u00fcten Medya ve E\u011flence \u00c7\u00f6z\u00fcmleri b\u00f6l\u00fcm\u00fcn\u00fcn k\u00e2r marj\u0131n\u0131n y\u00fczde 1 ila 2 band\u0131na kadar s\u0131k\u0131\u015ft\u0131\u011f\u0131n\u0131 belirtiyor. \u015eirket, OLED gibi premium kategorilerde liderli\u011fini korusa da genel televizyon pazar\u0131nda ya\u015fanan yo\u011fun fiyat rekabeti nedeniyle kronik bir d\u00fc\u015f\u00fck k\u00e2r yap\u0131s\u0131yla m\u00fccadele ediyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sony\u2019nin TCL Hamlesinden Sonra S\u0131ra LG\u2019de mi?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Televizyon sekt\u00f6r\u00fcndeki bu d\u00f6n\u00fc\u015f\u00fcm asl\u0131nda yeni bir trendin devam\u0131 olarak dikkat \u00e7ekiyor. Hat\u0131rlanaca\u011f\u0131 \u00fczere, Japon teknoloji devi Sony de televizyon ve ev ses sistemleri operasyonlar\u0131n\u0131n y\u00fczde 51\u2019lik \u00e7o\u011funluk hissesini \u00c7inli TCL firmas\u0131na devretmek \u00fczere anla\u015fma imzalayarak dikkatleri \u00fczerine \u00e7ekmi\u015fti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sony, Bravia markas\u0131n\u0131 ve g\u00f6r\u00fcnt\u00fc i\u015fleme teknolojilerini elinde tutarak pazarda kalmaya devam ederken \u00fcretim y\u00fck\u00fcn\u00fc \u00c7inli orta\u011f\u0131na devrediyor. LG\u2019nin de Hisense ile masaya oturmas\u0131, benzer bir stratejik ortakl\u0131\u011f\u0131n ya da tamamen bir marka devrinin yolda oldu\u011funu g\u00f6steriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1966 y\u0131l\u0131nda Kore\u2019nin ilk siyah-beyaz televizyonunu \u00fcreterek sekt\u00f6re ad\u0131m atan LG, bu sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirdi\u011fi takdirde 60 y\u0131la yakla\u015fan televizyon \u00fcreticili\u011fi ge\u00e7mi\u015fine nokta koyuyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">webOS ve Yaz\u0131l\u0131m G\u00fcc\u00fc Elde Kalacak<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LG\u2019nin televizyon \u00fcretimini devretme plan\u0131, markan\u0131n ekrandan tamamen kopaca\u011f\u0131 anlam\u0131na gelmiyor. Sekt\u00f6r kaynaklar\u0131, \u015firketin tescilli ak\u0131ll\u0131 TV i\u015fletim sistemi olan webOS platformunu elinde tutmak istedi\u011fini belirtiyor. Di\u011fer \u00fc\u00e7\u00fcnc\u00fc taraf televizyon \u00fcreticilerine de lisanslanan webOS, y\u0131ll\u0131k 1 trilyon won (yakla\u015f\u0131k 730 milyon dolar) baraj\u0131n\u0131 a\u015fan bir reklam ve servis gelirine sahip durumda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y\u0131ll\u0131k b\u00fcy\u00fcme oran\u0131 y\u00fczde 60\u2019\u0131 ge\u00e7en webOS; monit\u00f6rler, otomotiv i\u00e7i ekranlar ve ak\u0131ll\u0131 ev sistemleri i\u00e7in merkezi bir yaz\u0131l\u0131m platformu olarak konumland\u0131r\u0131l\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dolay\u0131s\u0131yla LG, donan\u0131m \u00fcretiminin getirdi\u011fi d\u00fc\u015f\u00fck k\u00e2r marjl\u0131 ve y\u00fcksek maliyetli y\u00fckten kurtulup, tamamen yaz\u0131l\u0131m ve hizmet odakl\u0131 y\u00fcksek k\u00e2rl\u0131l\u0131\u011fa y\u00f6nelmeyi ama\u00e7l\u0131yor. Hisense cephesi ise bu potansiyel sat\u0131n alma ile premium Mini LED ve OLED segmentindeki k\u00fcresel varl\u0131\u011f\u0131n\u0131 zirveye ta\u015f\u0131may\u0131 hedefliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kaynak ve G\u00f6rseller: <a href=\"https:\/\/shiftdelete.net\/teknoloji-dunyasinda-deprem-lg-tv-bolumunu-cinli-hisensee-satiyor-mu\">ShiftDelete.Net<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>G\u00fcncellenme Tarihi:<\/strong> May\u0131s 28, 2026 15:54<\/p>\n","protected":false},"excerpt":{"rendered":"LG Electronics, yo\u011fun \u00c7in rekabeti ve d\u00fc\u015fen k\u00e2r marjlar\u0131 sebebiyle 60 y\u0131ll\u0131k televizyon b\u00f6l\u00fcm\u00fcn\u00fc \u00c7inli Hisense\u2019e satmak i\u00e7in masaya oturuyor; \u015firket webOS yaz\u0131l\u0131m\u0131na odaklanmay\u0131 planl\u0131yor.","protected":false},"author":1,"featured_media":13292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[1,15],"tags":[],"class_list":["post-13291","post","type-post","status-publish","format-standard","has-post-thumbnail","category-genel","category-teknoloji","cs-entry","cs-video-wrap"],"_links":{"self":[{"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/posts\/13291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/comments?post=13291"}],"version-history":[{"count":1,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/posts\/13291\/revisions"}],"predecessor-version":[{"id":13293,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/posts\/13291\/revisions\/13293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/media\/13292"}],"wp:attachment":[{"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/media?parent=13291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/categories?post=13291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/tags?post=13291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}