{"id":11627,"date":"2026-05-09T20:48:35","date_gmt":"2026-05-09T17:48:35","guid":{"rendered":"https:\/\/neoberidhaber.kahveciyazilim.com\/?p=11627"},"modified":"2026-05-09T20:48:36","modified_gmt":"2026-05-09T17:48:36","slug":"3-6-milyar-dolarlik-yatirim-husrana-donusuyor-sony-bungie-satin-alimindan-agir-yara-aldi","status":"publish","type":"post","link":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/2026\/05\/09\/3-6-milyar-dolarlik-yatirim-husrana-donusuyor-sony-bungie-satin-alimindan-agir-yara-aldi\/","title":{"rendered":"3.6 Milyar Dolarl\u0131k Yat\u0131r\u0131m H\u00fcsrana D\u00f6n\u00fc\u015f\u00fcyor: Sony, Bungie Sat\u0131n Al\u0131m\u0131ndan A\u011f\u0131r Yara Ald\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Bungie\u2019nin b\u00fcy\u00fck bir merakla beklenen \u201cextraction shooter\u201d t\u00fcr\u00fcndeki yeni yap\u0131m\u0131 Marathon, Mart ay\u0131ndaki \u00e7\u0131k\u0131\u015f\u0131n\u0131n ard\u0131ndan ilk ay\u0131nda yaln\u0131zca 1,2 milyon kopya satarak 3.6 milyar dolarl\u0131k yat\u0131r\u0131m\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 veremedi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sony Interactive Entertainment\u2019\u0131n 2022 y\u0131l\u0131nda 3,6 milyar dolar gibi devasa bir bedelle b\u00fcnyesine katt\u0131\u011f\u0131 Bungie cephesinde sular durulmuyor. \u015eirketin Mart 2026\u2019da sona eren 2025 mali y\u0131l\u0131na ait son kazan\u00e7 raporu, PlayStation kanad\u0131nda y\u00fczlerin pek de g\u00fclmedi\u011fini ortaya koyuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Payla\u015f\u0131lan verilere g\u00f6re teknoloji devi, Destiny 2\u2019nin geli\u015ftiricisi ve Marathon\u2019un arkas\u0131ndaki st\u00fcdyo olan Bungie\u2019nin varl\u0131klar\u0131 \u00fczerinden yakla\u015f\u0131k 765 milyon dolarl\u0131k bir de\u011fer d\u00fc\u015f\u00fckl\u00fc\u011f\u00fc zarar\u0131 (impairment loss) a\u00e7\u0131kl\u0131yor. Bu durum, st\u00fcdyonun son y\u0131llardaki ticari performans\u0131n\u0131n Sony\u2019nin beklentilerinin olduk\u00e7a uza\u011f\u0131nda kald\u0131\u011f\u0131n\u0131 net bir \u015fekilde g\u00f6steriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sony, 2025 mali y\u0131l\u0131nda Bungie varl\u0131klar\u0131 \u00fczerinden yakla\u015f\u0131k 765 milyon dolar (120,1 milyar yen) zarar bildiriyor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mart 2026\u2019da lansman\u0131 yap\u0131lan yeni ni\u015fanc\u0131 oyunu Marathon, ilk ay\u0131nda sadece 1,2 milyon adet satarak hedeflerin alt\u0131nda kal\u0131yor.<\/li>\n\n\n\n<li>Zarar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131, Bungie\u2019nin maddi olmayan varl\u0131klar\u0131n\u0131n de\u011fer kaybetmesinden ve canl\u0131 servis stratejisindeki aksamalardan kaynaklan\u0131yor.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Bungie Sat\u0131n Al\u0131m\u0131 Sony\u2019i Zorluyor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sony\u2019nin 2022 y\u0131l\u0131nda Bungie\u2019yi sat\u0131n almas\u0131, PlayStation\u2019\u0131n live service oyunlar\u0131na y\u00f6nelik b\u00fcy\u00fck vizyonunun en \u00f6nemli par\u00e7as\u0131 olarak g\u00f6r\u00fcl\u00fcyordu. Ancak aradan ge\u00e7en y\u0131llar, bu yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fcn beklenenden \u00e7ok daha sanc\u0131l\u0131 oldu\u011funu kan\u0131tl\u0131yor. 2025 mali y\u0131l\u0131 raporlar\u0131na yans\u0131yan 765 milyon dolarl\u0131k kay\u0131p, sadece bir muhasebe detay\u0131 de\u011fil; ayn\u0131 zamanda st\u00fcdyonun elindeki markalar\u0131n de\u011ferinin piyasa g\u00f6z\u00fcnde d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fcn de bir tescili olarak yorumlan\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Launch Gameplay Trailer | Marathon\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/MXhQbF7TlbA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Daha \u00f6nceki \u00e7eyreklerde Destiny 2 ile ba\u011flant\u0131l\u0131 varl\u0131klar\u0131n maliyetlerinin 200 milyon dolar\u0131 a\u015ft\u0131\u011f\u0131 bilinirken, y\u0131l sonu tablosundaki rakam\u0131n bu denli b\u00fcy\u00fcmesi dikkat \u00e7ekiyor. Sony y\u00f6netimi, her ne kadar oyun b\u00f6l\u00fcm\u00fcndeki toplam sat\u0131\u015flar\u0131n yatay seyretti\u011fini belirtse de, donan\u0131m sat\u0131\u015flar\u0131ndaki d\u00fc\u015f\u00fc\u015f\u00fc yaz\u0131l\u0131m taraf\u0131yla dengeleme \u00e7abas\u0131 Bungie\u2019den gelen bu negatif tabloyla sekteye u\u011fruyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marathon Lansman\u0131 Beklenen Etkiyi Yaratamad\u0131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bungie\u2019nin Halo\u2019dan bu yana geli\u015ftirdi\u011fi ilk yeni seri ve 12 y\u0131l aradan sonra \u00e7\u0131kard\u0131\u011f\u0131 ilk \u201cDestiny d\u0131\u015f\u0131\u201d yap\u0131m olan&nbsp;<strong>Marathon<\/strong>, ge\u00e7ti\u011fimiz Mart ay\u0131nda oyuncularla bulu\u015ftu. B\u00fcy\u00fck bir merakla beklenen \u201cextraction shooter\u201d t\u00fcr\u00fcndeki bu yap\u0131m, ne yaz\u0131k ki st\u00fcdyoyu mali a\u00e7\u0131dan d\u00fczl\u00fc\u011fe \u00e7\u0131karmaya yetmiyor. \u0130lk ay\u0131nda yakla\u015f\u0131k 1,2 milyon kopya satan oyunun, %70 oran\u0131nda Steam platformunda tercih edilmesi de dikkat \u00e7ekici bir di\u011fer veri olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analistler, 3,6 milyar dolarl\u0131k bir st\u00fcdyo sat\u0131n al\u0131m\u0131n\u0131n ard\u0131ndan gelen bu sat\u0131\u015f rakamlar\u0131n\u0131n, Sony\u2019nin bekledi\u011fi \u201ck\u00fcresel fenomen\u201d etkisini yaratmaktan \u00e7ok uzak oldu\u011funu vurguluyor. Marathon, t\u00fcrde\u015fi olan di\u011fer yap\u0131mlara k\u0131yasla daha zorlay\u0131c\u0131 bir oynan\u0131\u015f sunuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6zellikle kullan\u0131c\u0131 aray\u00fcz\u00fcn\u00fcn karma\u015f\u0131kl\u0131\u011f\u0131, derin ve anla\u015f\u0131lmas\u0131 g\u00fc\u00e7 hikaye yap\u0131s\u0131 ve PvE taraf\u0131ndaki y\u00fcksek zorluk seviyesi, oyunun ana ak\u0131m kitleye ula\u015fmas\u0131n\u0131 zorla\u015ft\u0131r\u0131yor. St\u00fcdyonun, oyunun ilk b\u00fcy\u00fck bask\u0131n\u0131 olan \u201cCryo Archive\u201d i\u00e7eri\u011fini, gelen tepkiler \u00fczerine g\u00fcncellemeyle kolayla\u015ft\u0131rmak zorunda kalmas\u0131 da bu zorluk dengesindeki sorunlar\u0131 do\u011fruluyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gelecek Stratejisi ve Yeni Nesil Yat\u0131r\u0131mlar<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bu devasa zarara ra\u011fmen Sony, gelecekten hala umutlu g\u00f6r\u00fcn\u00fcyor. \u015eirket, 2026 mali y\u0131l\u0131 i\u00e7in i\u015fletme geliri tahminlerini korurken, mevcut i\u015f kollar\u0131ndan elde edilen kar\u0131n \u00e7ift haneli oranlarda b\u00fcy\u00fcyece\u011fini \u00f6ng\u00f6r\u00fcyor. Ancak bu b\u00fcy\u00fcme projeksiyonlar\u0131, yeni nesil platform yat\u0131r\u0131mlar\u0131n\u0131n artmas\u0131yla dengeleniyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sony taraf\u0131, Bungie\u2019nin canl\u0131 servis uzmanl\u0131\u011f\u0131ndan hala faydalanmak istiyor olsa da, 765 milyon dolarl\u0131k bu kay\u0131p, gelecekteki sat\u0131n almalar ve st\u00fcdyo y\u00f6netimleri konusunda \u00e7ok daha temkinli bir yol izlenece\u011finin sinyallerini veriyor. \u00d6zellikle Marathon\u2019un \u00f6n\u00fcm\u00fczdeki d\u00f6nemde alaca\u011f\u0131 i\u00e7erik g\u00fcncellemeleriyle oyuncu say\u0131s\u0131n\u0131 art\u0131r\u0131p art\u0131ramayaca\u011f\u0131, st\u00fcdyonun Sony \u00e7at\u0131s\u0131 alt\u0131ndaki kaderini tayin edecek en b\u00fcy\u00fck etken olacak gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/spontanedigital.com.tr\/genel\/3-6-milyar-dolarlik-yatirim-husrana-donusuyor-sony-bungie-satin-alimindan-agir-yara-aldi\/11468\/\" target=\"_blank\" rel=\"noreferrer noopener\">karde\u015f haber<\/a><\/div>\n<\/div>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/7aa2fa816019145edcb28b57f49f72b3e1caebcb19884adf0783399888b2d8e6?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/7aa2fa816019145edcb28b57f49f72b3e1caebcb19884adf0783399888b2d8e6?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\">Mahmut Can Yal\u00e7\u0131n<\/p><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">09.05.2026 20.48<\/p>\n","protected":false},"excerpt":{"rendered":"12 Y\u0131l Aradan Sonra Gelen Yeni Seri \u2018Marathon\u2019 Sat\u0131\u015f Beklentilerinin Olduk\u00e7a Uza\u011f\u0131nda Kald\u0131.","protected":false},"author":6,"featured_media":11628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[1,211],"tags":[],"class_list":["post-11627","post","type-post","status-publish","format-standard","has-post-thumbnail","category-genel","category-oyun","cs-entry","cs-video-wrap"],"_links":{"self":[{"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/posts\/11627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/comments?post=11627"}],"version-history":[{"count":1,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/posts\/11627\/revisions"}],"predecessor-version":[{"id":11629,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/posts\/11627\/revisions\/11629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/media\/11628"}],"wp:attachment":[{"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/media?parent=11627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/categories?post=11627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neoberidhaber.kahveciyazilim.com\/index.php\/wp-json\/wp\/v2\/tags?post=11627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}